Make Sure Your Logo Looks Like a Real Estate Logo Yes, something unique and special might stand out from the crowd, but will it stand out in a good way? 7. Taking liberal inspiration from well recognized real estate industry logos is a smart business move. If you were a buyer or seller, what would you think about your company based ONLY on your logo? Does it look as good, better, or worse than the competition? 6. That means you need to gather up your competitors’ logos and put your designs alongside them. Before Choosing a Logo, See What It Looks Like Compared to Your Competitionīefore you settle on a logo, you should know what it looks like next to your competition. The most important one might be on a page with 10 other real estate logos for brokerages with work in your area. ![]() Have your designer mock up your logo in different sizes and different contexts. What does it look like on phones? What does it look like printed on a contract? On a business card? How about next to other real estate logos? Just because your logo looks great in Adobe Illustrator doesn’t mean it will look great for everyone. It will not only help you get your message across easier, but it will also help your logo look good in all sizes. In most cases, that means a simple idea is generally better than a complicated idea. Great design sends your customers a message that they get immediately. Good design sends your customers a message. Take the time to go through them and send your favorites to your designer. A site like Font Shop will let you see what your logo looks like in hundreds of high-end fonts. Before they do, you can take the time to see what fonts you like online first. While your graphic designer will probably be an expert in fonts, many will still take hours just switching between different fonts to see what works. Some of the most talented graphic artists in the world work on nothing but type. Typography, the study and practice of type design, is an artistic discipline unto itself. While many people think that a font is a font is a font, in reality, nothing could be further from the truth. Export your logo and order branded business cards, merch, and presentations from the same place.īetter yet, use the promo code FSB30 to get 30% off your order. They ask you a series of questions about your real estate business and style preferences, then offer you dozens of designs to choose from. ![]() Tailor Brands’ logo maker is a great place to start. If not, your best bet is to use a logo maker that gives you dozens of options to find the logo that fits your brand perfectly. If you have the design talent to create your own logo or the budget to hire a designer, go for it. Need proof? The logo above was designed for us using Tailor Brands AI in less than 5 minutes. All you need to do is pick the one you want. Case in point: Instead of hiring an expensive graphic designer or slaving away on Photoshop, you can now use artificial intelligence (AI) to design a killer logo for your business.įor just $3.95 per month, Tailor Brands uses sophisticated artificial intelligence (AI) to generate hundreds of logos based on your preferences and tastes. While we may not have flying cars just yet, we are indeed living in the future. His team’s real estate logo matches that track record of crushing it year after year.Ī bit bolder and more masculine than Hilton & Hyland, and far more daring than Century 21, Aaron Kirman Partners logo remains just as timeless and elegant as both. Another LA superstar, Aaron Kirman is president of the International Estates Division of Pacific Union International and is ranked consistently in the top 15 agents in the country on the Real Trends 500.
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